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InLocality Metrics
In large spaces such as shopping centres, one of the challenges is working out information about the people who are using the space. How long do the people stay in the space? Do they come through every day? What days do the appear. What times? Is it once a week, or several times a day.
Once you gather this information you can do statistical analysis on the results. You might find that most people come through every day, meaning that the marketing activities can be tailored. You might get better ideas as to the relative numb
er of people using the space over time, and what areas they tended to loiter in.
InLocality Metrics operates by monitoring the transmissions of mobile phones with Bluetooth. Whilst the information stored lines up with a person, the information is almost impossible to line up with a person without their interaction protecting their privacy.